On Monday, September 16, from 2:00 PM to 4:00 PM, the second webinar, “Social Impact Metrics in Journalism”, will take place as part of the Torino Impact Journalism initiative, sponsored by the Social Impact Agenda for Italy.

The course will feature national and international experts discussing social impact metrics, providing tools and resources to assess the social impact of news on their target communities.

Among the speakers sharing their experiences at the webinar, Vera Penêda, Director of Programs and Impact at the European Journalism Centre (EJC), will participate. Her contribution to promoting more innovative and high-quality journalism in Europe is significant. As head of EJC’s strategy and program implementation, she has designed and developed a wide range of training programs, grants, fellowships, and accelerators in the field of journalism and innovation over the years. The goal is to support newsrooms and journalists across Europe to adapt to new challenges and become more resilient.

Vera Penêda is also responsible for monitoring the impact and effectiveness of all EJC programs and initiatives. Over the past 15 years, she has worked with international NGOs and major journalistic organizations in Europe, Latin America, and Asia, assisting newsrooms and journalists in their digital transformation and the creation of new products. Previously, she worked as a correspondent, reporter, and multimedia editor.

European Journalism Centre: rethinking journalism

The European Journalism Centre (EJC) is a Dutch foundation based in Maastricht, Netherlands. Its mission is to support, strengthen, and develop journalism and media across the Council of Europe. Recognizing that rethinking journalism is essential today, the EJC has become a hub for communities, as well as for knowledge-sharing and collaboration with partners and funders.

In its vision, the essence of journalism is to provide people with reliable, trustworthy, and verified information so they can make the best possible decisions about their lives and communities, contributing to a better society.

Acceleration programs, training, and scholarships to strengthen journalism in Europe

While journalism plays a fundamental role in defending freedom of expression and supporting strong democracies, the EJC is committed to strengthening European journalism’s resilience by fostering connections between journalists and media organizations. It offers a wide range of grant programs, scholarships, and accessible or free resources and training. The goal is for every journalist and journalistic organization to benefit from an EJC program or initiative.