Early July 2023 were important days for the social startup Atelier Riforma: the first entity adopted their #Re4Circular technology for the classification, digitization and valorization of used clothing in the circular economy.

It is Emporio Margherita, managed by Cooperativa Momo in Cuneo province, a project for the collection of used clothing and objects to put them back into circulation, training and giving a job to disadvantaged people.

With the adoption of Re4Circular, the cooperative will also be able to valorize the clothes that are not suitable for reuse or for the target of the Emporio, directing them towards circular professionals/companies that carry out sartorial transformations, recycling of the fiber into regenerated yarns or their re-use in other industries, such as construction or furniture.
Objective: to reduce waste and follow the hierarchy of waste, in order to efficiently direct each garment towards the best form of recovery based on its characteristics and conditions. Moreover, the digitization of Re4Circular will make it possible to collect and transmit data regarding each garment throughout the supply chain, providing monitoring and transparency.

In the coming months, other entities will follow the example of Emporio Margherita, embracing #innovation, #sustainability and the #transparency of their work.