The association “Filiera Futura” in collaboration with the Politecnico di Torino’s Incubator I3P, is launching the national initiative “Terra&Tech,” the first open innovation program for the viticulture of tomorrow.

The goal of this initiative is to identify the needs within the world of winemaking by engaging directly with the main actors in the sector: the producers and wineries. Once the critical issues and needs expressed by the industry’s key players have been gathered, a call for startups will be launched, crucial for involving innovative entrepreneurial entities capable of implementing solutions tailored to the identified needs.

Enterprises indeed play an increasingly crucial role on a national level, especially in relation to the National Recovery and Resilience Plan (PNRR) and European policies. A traditional and deeply-rooted sector, such as the wine industry in Italy, can only benefit from the innovation introduced by startups and SMEs that develop advanced technological solutions for the entire sector’s competitiveness.

It is essential to promote the modernization and digitalization of agriculture and the wine startups that are embracing this challenge. Emerging technologies like the Internet of Things and data analytics allow for more efficient vineyard management, reducing environmental impacts. Moreover, they enhance product traceability, further strengthening the reputation of Italian wine. The hope of this presentation is to initiate new innovation processes to be carried out in collaboration with and in the regions, positioning and consolidating the value and quality of the Italian wine supply chain globally.

How to Participate

The presentation event, with free admission, will take place in person at the Joule Room of Cariplo Factory, at Via Bergognone 34, corner of Via Tortona, in Milan. Participation is open to journalists, industry professionals, and stakeholders from the sector, representatives of Italian consortia, startups, and innovative companies, wine lovers, and technology enthusiasts.

Seats are limited. To participate, registration is required on Eventbrite at the following link.

Following the event, there will be a national workshop series, with stops in various Italian provinces in the first half of 2024 to bring together and engage local stakeholders in the wine sector.

Program

11:00 AM | Registration

11:15 AM | Institutional Greetings

Francesco Cappello, President of Filiera Futura and Vice President of Fondazione CRC

11:30 AM | Session 1 – Presentation of the “Terra&Tech” innovation program

Paola Mogliotti, Director of I3P

11:45 AM | Session 2 – Talk on market perspectives and innovation needs

Isabella Oddero, Poderi e Cantine Oddero (La Morra, CN)
Stefano Calatroni, Azienda Agricola Calatroni (Montecalvo Versiggia, PV)
Giovanni Di Mambro, COO & Co-Founder of Elaisian
Moderated by Adriano Marconetto, Entrepreneur In Residence of I3P

12:15 PM | Conclusion