In just a few years, they’ve gathered tens of millions of views on their content and amassed over 750,000 followers across YouTube, Facebook, Instagram, and TikTok. They created “Cosa mangiamo oggi?”, a constantly evolving travel diary and an exceptional entrepreneurial project. Meet Giano Lai and Francesca Manunta, also known as Giano and Franci, the content creator duo sharing extraordinary stories and experiences about culinary excellence in Italy and around the world, turning a genuine passion into a full-time career.

Their project, rooted in their expertise in marketing and digital media developed at major international organizations, began with an insatiable curiosity to explore and document the world—first for friends, then for an ever-expanding audience. The purchase of a camera and the start of video production marked the beginning of their entrepreneurial journey, driven by the desire to create something new and later validated by the numbers showing public interest—not only in their social media videos but also on their proprietary web platform, where they regularly publish guides and detailed maps.

On Tuesday, December 10th, the authors and creators of “Cosa mangiamo oggi?” will be guests at the I3P incubator in Turin, where they will share their journey with startups, professionals, and curious individuals interested in how to create a successful brand using basic tools accessible to everyone. Giano and Franci will discuss their experiences in the ever-evolving digital communication sector, presenting their case study on transforming a hunger for innovation into online fame.

The event at I3P, funded by the Piedmont Region through European Social Fund Plus (ESF+) resources, is part of a series of special events called Scintille. This series features brilliant minds and outstanding personalities from various fields—not just technology—who have made a significant impact in their industries and beyond. Promoted by the incubator to mark its 25th anniversary, the initiative aims to provide the innovation community with new opportunities for networking, dialogue, and inspiration for tomorrow’s entrepreneurship.

How to participate

The event will take place on Tuesday, December 10th, 2024, starting at 6:00 PM, in person at the Agorà Hall of the I3P incubator, located within the Politecnico di Torino Campus. It is accessible via the main gate at Corso Castelfidardo 30/A or the pedestrian entrance at Via Borsellino 53/N.

Participation is free, but registration is required on Eventbrite.

Programm

• 6:00 PM | Participant check-in
• 6:10 PM | Welcome speech – Paola Mogliotti, Director of I3P
• 6:15 PM | Opening remarks – Adriano Marconetto, Entrepreneur in Residence at I3P
• 6:20 PM | Conversation with Giano Lai and Francesca Manunta, creators of “Cosa mangiamo oggi?”
• 7:30 PM | Event conclusion