The Innovative Enterprises Incubator of the Polytechnic University of Turin (I3P) has organized a series of free training events in collaboration with Jacobacci Lawyers and the Jacobacci & Partners group. These events are specifically designed for innovative startups and SMEs but are open to anyone interested in deepening their understanding of intellectual property protection and enhancement in a business and professional context.

Following the first session held in May, the second event, titled “Mastering the Art of Trademarks: Essential Strategies for Success,” will take place on Wednesday, June 5. Chiara Ferrari, Trademark Attorney at Jacobacci & Partners, will lead the session, focusing on various methods for protecting and enhancing trademarks. Key topics will include critical steps in choosing a name for products and services, common mistakes made by startups in this initial phase, and basic strategies to avoid disputes with regulatory offices and third parties.

The session will cover the importance of trademark distinctiveness, the necessity of prior art searches, and the best practices for using the mark once granted, to maximize its commercial potential and prevent genericization. The advantages of trademark registration and available services to protect its uniqueness will also be highlighted.

The third event in the series is scheduled for July, focusing on “Protecting Software, Data, and AI: A Practical Guide for Startups,” featuring contributions from Edgardo Deambrogi, Partner & Italian and European Patent Attorney at Jacobacci & Partners, Valerio Verdecchia, European Patent Attorney at Jacobacci & Partners, and Alberto Spoto, Lawyer at Jacobacci Lawyers.

Event Participation

The event will take place on Wednesday, June 5, 2024, starting at 5:00 PM, in-person at the Agorà Room of the I3P incubator, located within the Polytechnic University of Turin campus. The venue is accessible from the main gate at Corso Castelfidardo 30/A and the pedestrian entrance at Via Pier Carlo Boggio 59.

Participation is free, but registration on Eventbrite is required.

Program:

• 5:00 PM: Welcome and participant registration
• 5:10 PM: Opening remarks by Leo Italiano, Senior Consultant at I3P and Program Manager of ESA BIC Turin
• 5:15 PM: Presentation by Chiara Ferrari, Trademark Attorney at Jacobacci & Partners
• 6:15 PM: Q&A session with the audience
• 6:30 PM: Closing remarks and networking aperitif

About the Organizers

Founded in 1999, the Innovative Enterprises Incubator of the Polytechnic University of Turin (I3P) supports the creation and development of highly technological and growth-potential startups, founded by university researchers, students, and external entrepreneurs. I3P offers strategic consulting, coaching, mentoring, fundraising support, and workspace. Its mission is to foster the entrepreneurial ecosystem to generate economic development and employment in innovative industrial sectors. Learn more at I3P.

Jacobacci Lawyers, established in the mid-90s, aims to be a reference point in intellectual property protection in Italy and abroad. The firm comprises 15 partners and over 40 professionals operating in four offices across Italy and France. Their expertise spans various areas of intellectual property, including trademarks, patents, and design, protecting innovative ideas for an international clientele across diverse sectors. Over the years, their professionals have represented clients in complex legal matters, setting significant precedents in Italian and European courts. Learn more at Jacobacci Lawyers.

Jacobacci & Partners is an international group with 13 offices in Europe, including Turin, Milan, Rome, Brescia, Padua, Bergamo, Bologna, Madrid, Alicante, Paris, Lyon, Nantes, and Bordeaux. For over 150 years, they have been dedicated to protecting and enhancing intellectual property, managing 100,000 patents and 120,000 trademarks for over 10,000 clients worldwide. They are consistently ranked among the top in global intellectual property rankings and have been certified as a “Great Place to Work” for 2023-2024, achieving Gender Equality Certification in 2023. Learn more at Jacobacci & Partners.