On Monday, September 16, from 2:00 PM to 4:00 PM, the second webinar organized as part of the Torino Impact Journalism initiative, sponsored by Social Impact Agenda for Italy, will take place under the title “Social Impact Metrics in Journalism”.
The course will feature national and international experts who will discuss social impact metrics, providing tools and instruments to assess the social impact that news has on their target communities.
In the realm of measuring the social impact of news and supporting organizations involved in media and communication, the mission of Impact Architects is central.
Its founder, Lindsay Green-Barber, describes herself as a listener, a teacher, a learner, and a speaker, but she is best known as a global leader in media and communication impact strategy and measurement. She holds a PhD in Political Science from the City University of New York Graduate Center and currently resides in Boulder, Colorado. Over the years, she has worked with funders, media, and nonprofits to develop strategies aimed at maximizing impact and conducting research to evaluate organizational success. Additionally, she has been invited to speak at dozens of conferences in the United States and internationally on media impact, emerging media trends, audience and community engagement, and building high-impact strategies.
Impact Architects: where strategy and research catalyze social change
In 2017, Lindsay Green-Barber founded Impact Architects, an organization dedicated to promoting social change through the combination of strategy, humanistic research, and social sciences. The organization primarily operates in the fields of journalism, media, arts and culture, as well as higher education. Among its activities, it offers a range of services aimed at helping businesses, governments, nonprofits, and other institutions solve complex challenges and create more resilient and inclusive communities.
Measuring impact in journalism
Among the services offered, Impact Architects implements innovative solutions, such as the Impact Tracker, a digital platform designed to help journalistic organizations, funders, and other stakeholders understand the impact of journalism and news, by measuring and tracking real-world changes.
Impact Architects’ approach is based on a deep commitment to inclusivity and accessibility, ensuring that the solutions identified are not only effective but also sustainable in the long term. The organization’s expertise spans from strategic consulting to the implementation of customized research projects, designed to address complex social issues and enhance the impact of the organizations it collaborates with.
