SAA School of Management, Fondazione Accademia Maurizio Maggiora, Unioncamere, and Enterprise Europe Network are pleased to invite you to the event titled “Frugal Innovation as a Model for the Development of the Piedmontese Productive and Social Ecosystem”, which will be held on July 8th at 5:00 PM.

This event provides an opportunity for discussion to understand the functioning of a new approach model aimed at simplifying product components and production processes into basic elements to create high-quality products and services at a lower cost.

The event will feature Jaideep Prabhu, Director of the Center for India & Global Business at the Judge Business School, University of Cambridge, one of the leading international scholars on frugal innovation and author of the book “Frugal Innovation: How to Do More with Less,” and Pietro Laureano, UNESCO consultant, founder of the Center for Traditional Knowledge Studies, who led the recovery and regeneration that brought Matera to become a UNESCO World Heritage Site and promoter of the World Bank on Traditional Knowledge and their innovative use, created by UNESCO together with the International Institute of Traditional Knowledge of Florence.

To view the program and participate, click here.