Monday, December 2, from 2:00 PM to 4:00 PM, the webinar “Economic Sustainability of Impact Journalism” will be held, the fourth and final session organized as part of the Torino Impact Journalism initiative, sponsored by Social Impact Agenda for Italy.
The course will feature national and international experts discussing the economic challenges and possible solutions to financially sustain an impact-driven newsroom.
Founded in 2020, Will Media is now one of the most followed—and appreciated—Italian journalistic dissemination projects.
Explaining what Will Media is would require more than one definition. Will Media is, in fact, many things at once: a startup focused on the community, dedicated to telling major stories and trends in a rapidly changing world; a space for in-depth exploration aimed at the curious; and a project created by young people and capable of engaging a similarly young and digital audience.
Francesco Zaffarano is its Head of Content, as well as the director of the New Media Academy. Previously, he held roles in audience development at The Telegraph, The Economist, GEDI Digital, and La Stampa. He was one of the organizers of the London chapter of Hacks/Hackers, an international community uniting journalists and technologists to rethink the future of journalism. Since 2018, he has participated in the Nieman Lab’s Predictions for Journalism, contributing insights on the evolution of the field.
Will Media: a space dedicated to the curious
Today, Will Media is an online community of over 1.9 million people, united by the desire to understand and address the great challenges of our time.
Its mission is to inspire change by promoting greater awareness of crucial contemporary issues. Will Media doesn’t just narrate the world but actively works to generate a positive impact through its content.
Videos, podcasts, and articles: telling change while putting the community first
Will Media produces a variety of multimedia content, including videos, podcasts, and articles, delving into topics ranging from current affairs, economic policy, and technological innovation to geopolitics, history, and sustainability.
The podcasts are one of the platform’s cornerstones, tackling complex topics in an accessible way. Every week, a story of change from around the world is featured in LOOP, a space for in-depth exploration designed for the curious.
This content is data-driven, created in collaboration with brands that share its values, and spreads messages capable of inspiring change. Thanks to these partnerships, Will Media addresses a young, attentive community eager to actively contribute to building a better future.
In 2021, Will Media launched Will Meets, a live tour that traveled across Italy with 20 stops in cities and small towns, covering over 5,000 kilometers and involving 1,500 people. The goal was to bring dialogue offline, fostering direct engagement with its community.
Will Media stands out for its commitment to building trust with its community: every project is designed to amplify messages that inspire change and narrate the evolving world.
