The Centro AgroAlimentare di Torino (CAAT) is a strategic hub for the distribution of fresh products in Northern Italy. As a key connector between producers, distributors, and traders, CAAT is more than just a market—it is an ecosystem where the agri-food supply chain comes to life. Dunter has won the bid to manage the communication of this vital institution, with the goal of showcasing its value, dynamics, and impact on the region.

A hub of connections for the agri-food industry

Every day, CAAT ensures that fruit, vegetables, and other fresh products reach the market and consumers efficiently. With over 440,000 square meters of operational space, it serves as a crucial infrastructure for food logistics. However, its significance extends beyond distribution: it is a meeting point between producers and consumers, between innovation and tradition.

Dunter’s communication strategy

Dunter has developed a communication strategy that highlights CAAT’s role as a hub of connections. The objective is to build a strong and recognizable identity, increasing CAAT’s visibility through targeted content, authentic storytelling, and a strategic digital presence. This integrated approach will include:

• Creation of digital content to showcase CAAT’s daily activities and operations;
• Enhancement of social media and digital presence through targeted campaigns;
• Community engagement to emphasize CAAT’s impact on the agri-food supply chain and the region.

A commitment to the future

This collaboration represents a unique opportunity to enhance a fundamental infrastructure for the agri-food sector and the city of Turin. Through a strategic and innovative narrative, Dunter will help position CAAT as a key reference point for the industry, underlining its role as an essential hub for the local and national food market.

For more information on CAAT click here
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