Giving Meaning to Places, Reinterpreting, and Rewriting Them – DIFFUSISSIMA® Returns to Turin

From October 22nd to November 5th, Turin once again becomes the stage for DIFFUSISSIMA®, a contemporary art exhibition conceived by the innovative start-up Artàporter. Over 75 locations will transform into stages for more than 100 artists, including national and international guests, offering a rich program of exhibitions, installations, performances, workshops, and collective works.

In 2023, DIFFUSISSIMA® expands beyond the city center through collaborations with the MAU Museo d’Arte Urbana in Turin and CioccolaTò. For the second consecutive year, Banco Azzoaglio, a private and independent bank founded in Piedmont in 1879 with a strong commitment to culture and education, continues its support as the main sponsor of DIFFUSISSIMA®.

The common thread of this event is the use of art as a medium for storytelling, aiming to redefine the city’s meaning and spaces. Art thus becomes the primary tool for creating a storytelling of Turin, focusing on city rebranding, urban revitalization, and a post-human perspective, capturing the spirit of the times to establish a shared culture through the universal language of art.

The 2023 edition of DIFFUSISSIMA® opens new urban spaces to create fresh meanings through art, as seen in the exhibition “Post-Umano l’Ulteriorità” taking place from October 22nd to November 15th at Scalo Vallino. This phygital collective, the result of the collaboration between digital and physical artists, explores the futuristic trajectory of humanity. The project is curated by Simone Sensi, with artistic direction by Alyona Kosareva and Massimo Gioscia of Artàporter.

As Massimo Gioscia, CEO and Co-Founder of Artàporter, points out: ‘The event, with its unique vision, aims to make art accessible to everyone by breaking down barriers between artists and the public. Through exhibitions like “Post-Umano,” spectators will have the opportunity to immerse themselves in an interactive and engaging artistic experience. In the context of urban regeneration, spaces in Turin will be transformed and enhanced through performances and artistic installations. Places like Scalo Vallino and Scalo Valdocco will become the vibrant heart of this transformation, breathing new life into forgotten areas. Additionally, the futuristic vision of the event motivates artists to explore new frontiers and challenge traditional boundaries of art. Moreover, with artists like Lawrence Malstaf and his performance “SHRINK 01995,” the audience will get a taste of the art of the future. DIFFUSISSIMA is not just an artistic event; it is also a celebration of emerging technology. The participating artists will employ cutting-edge tools and techniques to create works that challenge our perception of reality.‘

OPENING OF DIFFUSISSIMA 2023 AT GREEN PEA, with Nina Zilli, Alvin and Raptuz

The 2023 DIFFUSISSIMA® opens at Green Pea with an opening event on Sunday, October 22nd, at 6 PM, featuring Nina Zilli, Alvin, and Raptuz. Their exhibition, “MIRACOLO A MILANO,” explores Milan as a crossroads of stories and people, representing the city of dreams, actions, and possibilities. The event will take place at The Place within Green Pea. Attendees will have the opportunity to pick up DIFFUSISSIMA® maps, meet the artists and organizers, and enjoy an aperitif provided by the Consorzio Tutela Roero and the Consorzio per la Tutela del Formaggio Gorgonzola, Galup, and La Perla di Torino.

This collaboration among three artists with diverse backgrounds and training underscores their unity through art. The exhibition will be open daily with free admission starting on October 23rd.

DIFFUSISSIMA FOR URBAN REGENERATION: AT SCALO VALLINO, A REFLECTION ON POST-HUMANITY

What do we want to be? How could we imagine ourselves?

DIFFUSISSIMA® addresses urban revitalization through an exhibition at Scalo Vallino, titled “Post-Umano l’Ulteriorità,” from October 22nd to November 15th. This exhibition, curated by Simone Sensi, explores humanity’s unexpected evolution, as humanity enters a new era of consciousness.

Post-Umano and its Ulteriorità represent an egalitarian shift, connecting humanity with the animal, plant, mineral, extraterrestrial, and technological worlds. This re-animalization is seen as a form of transition art, a focus on the future of Scalo Vallino through the exhibition titled “Post-Umano l’Ulteriorità.”

The exhibition features renowned artists, including Lawrence Malstaf, Federico Clapis, Matteo Lucca, MiTch Lurenzana, Francesco Niccoli, and Martina Fontana. Their works provide insights into their interpretations of Ulteriorità.

Federico Clapis, the main artist of the event, offers a digital and dystopian vision of post-humanism, focusing on technology as a core element. His work is a deep inner journey, exploring the intimate conditions of the human soul.

Matteo Lucca, an established sculptor, explores life and matter, ideas and dreams, the organic and inorganic, the present and the past, the unconscious and ancestral, reality and artifice, myth and mystery, leaving a sense of abstraction.

MiTch Lurenzana, a phygital artist, presents his Ulteriorità through artificial intelligence, creating (in)HUMAN entities that blend in with humans, taking on human forms.

Francesco Niccoli‘s Ulteriorità is a fusion of elements, blending human and plant forms into a primordial liquid, with esoteric symbols evoking fragility and uniqueness.

Martina Fontana, a multidisciplinary artist, immerses humanity in an animal dimension, transforming life into a ceremony filled with emotions and relationships, dismantling the boundaries of the physical and mental worlds.

Scalo Vallino, a historic building dating back to the late 1800s, has been the subject of vandalism and neglect over the years. Only after 2014 did BIESSE INVESTMENT COMPANY SRL, one of DIFFUSISSIMA’s partners, take steps to recover and revitalize this historical building, along with the adjacent area. BIESSE INVESTMENT COMPANY SRL’s commitment to revitalization brings the “Post-Umano l’Ulteriorità” project to this evocative space rich in history and with a strong focus on the city and culture’s future.

Opening Hours:
October 22 – November 5, 2023
Monday to Thursday: 2:00 PM – 8:00 PM
Friday, Saturday, Sunday: 10:00 AM – 10:00 PM

Free Admission

AN INTERNATIONAL PERFORMANCE BY LAWRENCE MASTALF AT DIFFUSISSIMA (Scalo Valdocco)

Renowned international artist Lawrence Mastalf will be one of the highlights at Scalo Vallino, and for the first time in Italy, on November 4th at Scalo Valdocco, he will perform “Shrink1995.” Lawrence Mastalf straddles the line between visual and theatrical arts, creating installations and performance art that explore movement, order, chaos, and the roles of physics and technology.

DIFFUSISSIMA® will feature Lawrence Mastalf’s renowned performance “Shrink1995.”

Banco Azzoaglio is the main sponsor of DIFFUSISSIMA®, supporting the event since its first edition. The event is under the patronage of the City of Turin and has the support of the Chamber of Commerce of Turin and Torino Social Impact. Other sponsors include Consorzio Tutela Roero and Rocca di Arignano. DIFFUSISSIMA’s partners include Galup, Centro Commerciale Lingotto, Consorzio Tutela del Formaggio Gorgonzola, Feelthebeat, Affini Distillerie Subalpine, La Perla di Torino, Cioccolatò, Atmosphère, Principi ADV, Ascom, To-Be Company, Copernico, and Delivery Valley.

DIFFUSISSIMA PROGRAM

You can find the DIFFUSISSIMA program and map on the official website.

All events at DIFFUSISSIMA® are free and can be reserved on Eventbrite via this link.

Over 20 free events are scheduled, offering accessible art at the heart of the city. This includes collective and solo exhibitions, vernissages, DJ sets, workshops, and charity exhibitions. The event details are easily accessible on the official event website or through a dedicated map.

Once again, DIFFUSISSIMA® brings widespread art to Turin.

For the first time, DIFFUSISSIMA® extends to Rocca di Arignano, a virtuous example of archaeological recovery located on the outskirts of Turin and bordering the Monferrato area. The exhibition features the personal work of entrepreneur and influencer Maurizio Rosazza Prin, titled “Cioccolato delle Meraviglie.”

The vernissage for the “Cioccolato delle Meraviglie” exhibition will officially open CioccolaTò on the evening of October 26th, during an inauguration cocktail event hosted at the Principi Adv communications agency on Via Antonio Banfo. The exhibition is part of the Cioccolatissima OFF format and will showcase selected works from the creative contest for emerging artists organized by Artàporter, dedicated to the art of chocolate. The ten selected artists will be hosted in ten locations in Barriera di Milano and will be featured at the closing party of CioccolaTò at Edit Torino.

Lastly, for the first time, artist and presenter Alvin will create a commissioned work that will be presented at a special event in Puff Store at Via Lagrange 21 in Turin.