Hypercritic

Hypercritic

/ Partner

Hypercritic is the international project of the media company Rampart, founded in 2020 to create the most authoritative Digital Atlas of the Arts: an accessible, safe, and inclusive space, free from advertising constraints and algorithms that manipulate user choices.

What Hypercritic Does

  • An innovative digital ecosystem for the exploration of arts and culture. Thanks to its interdisciplinary, intergenerational, and multicultural editorial team, Hypercritic works daily to enrich its dynamic, multimedia, and bilingual digital archive. This archive is based on metrics, infographics, thematic paths, and customizable filters, allowing users to create journeys aligned with their moods and preferences. On Hypercritic, visitors, readers, curators, researchers, students, and educators can discover cultural works and experiences in relation to the artistic heritage of all times and countries, mainstream culture, and current events.
  • Live initiatives: culture to strengthen identity and community spirit. Hypercritic organizes cultural events that focus on enhancing places and people through art. Past initiatives in the Turin area include poetry marathons (Hypercritic Poethon) and micro-festivals (Salone OFF 2022 – On the Paths of Wild Hearts and Hypercritic Burning Festival), which have involved partners such as GTT, Orto Botanico, Università degli Studi di Torino, Scuola Holden, CasaOz, Gallerie d’Italia, Gambero Rosso Academy, and other local and national organizations. Here is the full press kit.
  • Change! An observatory to design favorable futures. This is Hypercritic’s Hub that identifies and anticipates emerging cultural and social trends, collecting disruptive stories of inclusion, empowerment, and change. With Hypercritic, institutions, companies, and museums not only gain a new self-assessment and monitoring tool—combining SDGs and ESG objectives—but also find a space to catalyze their values, engage with, and communicate with new audiences. Hypercritic builds a network capable of generating tangible impacts in leadership, upskilling, reskilling, lifelong learning, and cultural welfare for territories and the people who keep them alive.

Awards and Recognition

  • Hypercritic has been included among the Pioneers of Change by the World Economic Forum, has received awards from the European Cultural Foundation, and has been cited as a source by the New York Times and Wikipedia. It is supported by Invitalia and the Ministry of Culture (PNRR TOCC Digital Transition).
  • In 2023, it won the Agorà Award for the Internet & Multimedia Website category, and in 2024, the Mediastars Award as First Place in the Community category.

The project is led by journalist Giulia Avataneo (Editor-in-Chief) and filmmaker Alessandro Avataneo (CEO), sister and brother, united by the vision of a new paradigm for cultural exploration.

Some facts about Hypercritic

While its roots are in Turin, Hypercritic has a global presence—across Europe, the United Kingdom, South Africa, Japan, and the United States—and is constantly looking for new voices.

The team is predominantly female and under 30, and for many, Hypercritic is their first professional experience.

Hypercritic went online on July 11, 2020, and its first publication was The Catcher in the Rye | Finding One’s Place in the World.