The course “Metrics of Social Impact in Journalism” will be held on Monday, September 16th, from 2 PM to 4 PM. This is the second webinar in a series within the initiative Torino Impact Journalism, sponsored by Social Impact Agenda per l’Italia.

The webinar will serve as a platform for debate and discussion among national and international experts in journalism, impact measurement, and communication. Together, the experts will analyze potential social impact metrics, providing tools and methods to evaluate the social impact that news has on their respective communities.

The event is an integral part of the training courses offered by the Order of Journalists and is open to both professionals in the field and anyone interested in exploring this topic.

Webinar guests

Richard Addy. An expert in strategy, audience, communication, and impact. He is the co-founder of AKAS and a member of the Board of Directors of theguardian.org and Africa No Filter. With over 30 years of experience as a strategist and economist, he has advised CEOs, ministers, and leaders. He has developed and refined the digital, editorial, and audience strategies for the BBC.

Lindsay Green-Barber. A global leader in media and communication strategy and impact measurement. She has worked with media organizations, non-profits, and funders, with the mission of designing strategies to maximize impact and conducting research to evaluate the success of organizations. She founded Impact Architects in 2017.

Filippo Montesi. Senior Advisor at Human Foundation, he is an expert in evaluation methods and tools, specializing in the SROI method. He coordinates Social Impact Agenda for Italy, the Italian Advisory Board of the Global Steering Group for Impact Investment, contributing to the development of policies and practices supporting impact finance in Italy.

Vera Penêda. Director of Programs and Impact at the European Journalism Centre. She has designed and developed multiple training programs, fellowships, and accelerators in journalism and innovation, helping newsrooms and journalists adapt to new challenges and become more resilient. Previously, she worked as a correspondent, reporter, and multimedia editor.

Paolo Piacenza. Journalist, coordinator of editorial activities for the Master’s in Journalism at the University of Turin, and tutor for radio and podcasts at the same Master’s program. A consultant and trainer, he focuses primarily on economic, social, and cultural issues. He has worked at Radio24 – Il Sole 24 Ore and the company Alicubi in Turin. He is the president of the Pop Economix association.