How can we enhance the relationship between traditional businesses and social economy organizations to build a more sustainable and resilient economy? And how can we strengthen social economy organizations as bearers of an economic model based on the balance between social responsibility, environmental impact, and profitability?

With these central questions in mind, we kicked off the second training session, “Social Impact Enterprise: How to Strengthen Market Presence,” as part of the European project “Buy Social Future of Social Economy!”

On this occasion, Thursday, January 25, we were hosted in the spaces of our partner Beeozanam, a community hub where ideas and communities are generated, born from a collaboration pact that brings together various entities engaged in social initiatives.

It was an overall day rich in insights and valuable advice. We delved into the realms of contractual law, marketing, and communication with the presence of industry experts supporting us in this journey. Among them, attorney Daniele Consoletti shared his experience with a focus on “Contract Law for Social Enterprises and Cooperatives.” Following this, Alberto Marzetta, a member of the communication agency Amapola Srl Benefit Company, provided valuable examples and advice for effective communication in his session: “Effective Communication – A Brief Guide from the Experts.”

In the afternoon, Alberto Baccari presented an in-depth session on “Market Approach Strategy,” drawing on his decade-long experience as an entrepreneur and expert in sustainable innovation.

The training was also an opportunity for organizations present to meet and get to know each other. Alongside the experts, there were moments of discussion and sharing of activities, challenges, and new opportunities. These moments of collaboration will continue with the third and final session scheduled for Thursday, February 8. Don’t miss it!